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How can businesses use social networks to gain a competitive advantage? Talk with Dawn Iacobucci, one of the country's leading experts in the new marketing channels created by social networks.
Iacobucci was on the faculty at the Wharton School at the University of Pennsylvania and Kellogg School (Northwestern) before coming to Vanderbilt. She's also edited the Journal of Consumer Research and the Journal of Consumer Psychology.
Though she is also a renowned expert on customer satisfaction and service marketing, social networks—particularly "geeky network models"—have become a special research interest. Most companies, she says, don't understand these new marketing channels very well. But they're also starting to realize "that not being in these online spaces is not an option."
With a master's in theological studies to complement her degrees in quantitative psychology and statistics, Iacobucci offers a unique perspective. "I teach MBA students solutions to problems," she says. "But more importantly, I teach them how to think about the problem."
Dawn Iacobucci
E. Bronson Ingram Professor in MarketingTeaching Skillful Thinking
Iacobucci Brings Unique Expertise to Owen ClassroomHow can businesses use social networks to gain a competitive advantage? Talk with Dawn Iacobucci, one of the country's leading experts in the new marketing channels created by social networks.
Iacobucci was on the faculty at the Wharton School at the University of Pennsylvania and Kellogg School (Northwestern) before coming to Vanderbilt. She's also edited the Journal of Consumer Research and the Journal of Consumer Psychology.
Though she is also a renowned expert on customer satisfaction and service marketing, social networks—particularly "geeky network models"—have become a special research interest. Most companies, she says, don't understand these new marketing channels very well. But they're also starting to realize "that not being in these online spaces is not an option."
With a master's in theological studies to complement her degrees in quantitative psychology and statistics, Iacobucci offers a unique perspective. "I teach MBA students solutions to problems," she says. "But more importantly, I teach them how to think about the problem."
