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Crystal Churchwell

Crystal Churchwell

Vanderbilt MBA 2013

— Concentration in Marketing and Strategy

Associate Brand Manager at Mars Petcare

Getting a Holistic Perspective

Owen equips Churchwell for marketing career

Nashville native Crystal Churchwell came to Owen with a Wellesley degree (in art history and philosophy) and previous work experience in the financial services and fashion industries in New York and, more recently, as business development assistant at Music City’s esteemed Frist Center for the Visual Arts.

Her varied experience, she realized, gave her “a fragmented understanding of how different functions operated, [but she] wanted to have a more holistic perspective of business.”

After visiting MBA programs, Crystal knew that Vanderbilt was the logical choice. “Owen was the only place where I felt comfortable the first time I stepped on campus and started talking to students,” she shares. “When you think of business school, you think cut-throat, you think competitive — or I did at least. Owen is not like that in the least. It’s very collaborative. The competition here is internal and self-driven, which speaks to the type of people we have here. They’re friendly, fun and smart.”

As VP of Special Events for the Owen Black Student Association and a member of the Vanderbilt Marketing Association, Crystal was immersed in campus life. She was also poised to achieve her goal of working in marketing, after landing a brand management internship with HJ Heinz in Pittsburgh. “I’m excited,” she said, before leaving on her summer position. “Heinz is an iconic brand. And I love ketchup!”

After graduation, Crystal secured a position as an associate brand manager at Mars Petcare in the Nashville, TN, area.