Vanderbilt Summer Accelerator 2012 & MBA Class of 2015
Digital Marketing Intern at Universal Music Group
Alex Crew wasn’t sure what he wanted to study when he started college. But he knew what he didn’t want to stop studying.
“I’ve been playing the cello since I was five years old,” says Alex, who attended Vanderbilt University to obtain his undergraduate degree. “It was something I couldn’t drop when I went to college.”
Alex decided to concentrate his academic studies on Cello Performance and Economics. But “I’m still trying to figure out what I want to do,” he says. “That’s part of the reason I participated in Accelerator.”
For Alex, one of the program’s high points was the opportunity to combine his musical interests with creative marketing during an Accelerator group project involving the recording artist Keb Mo. Alex’s group presented an idea for a YouTube video competition. “I was really proud of how it turned out,” he says.
Even more than what he learned about business, what stood out most to Alex is what he learned about himself. “When we did the Meyers-Briggs assessment,” he says, “it revealed that I am an introvert. The Accelerator program sort of got me out of my bubble and my comfort zone, which has been really great.
“I’ve learned to take the ensemble specialty I’ve gained through music and apply it to a business setting. It has been a really good learning experience.”